Companies that do not innovate get left behind.
In this module, you will first learn to inculcate the latest thinking in customer centricity by putting the customer at the center of your business, and how to develop positions of competitive advantage.
Most companies say they’re customer-focused yet consistently fail to deliver solutions to the problems their customers care most about. That’s because divisional and brand silos make it impossible for most firms to adapt quickly to changing customer needs. In an era of ranging commoditization and eroding profit margins, survival depends on staying one step ahead of your customers — not just giving them what they say they want but also anticipating what they’ll want in the future, even if they can’t articulate it yet, and finding innovative ways to deliver it.
Participants will learn about companies that drive growth and increase profitability by immersing themselves in the lives of the customers. Instead of pushing their own offerings, these firms must work from the outside in, identifying current and potential customer problems and then providing seamless, integrated products and services that address them.
Customer centricity puts the customer right at the middle of the innovation process. Solving customer pain points is imperative in developing new solutions and offerings.
You will then learn best practices on innovation:
- To distinguish between core and disruptive innovation.
- The fundamentals of creativity and understanding the key organizational elements that create a culture of innovation and risk-taking.
- What innovation management is, including how to turn creative breakthrough business innovations with high potential, and
- How to bring innovative ideas to fruition and address organizational blockages to effective innovation.
You will be analyzing and learning from case studies of the most successful innovative companies in the world.
Program Schedule
Session 1: July 02, 2026
Session 2: July 16, 2026
Session 3: July 30, 2026
Discussion Leaders
Tully Moss – Tully Moss is a seasoned leadership coach and Certified Master Facilitator with Zenger Folkman, known for guiding executives and organizations through innovation, crisis leadership, and customer-centric transformation. With extensive experience in HR, leadership development, and organizational change, he empowers leaders to anticipate challenges and drive breakthrough growth.
Caesar Parlade – Caesar Parlade is a dynamic business strategist and leadership coach with deep expertise in organizational development, innovation, and customer-centric transformation. Drawing from years of experience in guiding executives and teams, he helps organizations unlock growth by fostering creativity, resilience, and forward-looking leadership practices.
If you have other questions and/or clarifications, please email: jcli.virtualsessions@johnclements.com
Participation Fee per Person: ₱33,700
