Finding the Right Ambassador
When iCare set out to find a brand ambassador, they weren’t simply looking for a celebrity who could appear on billboards or in advertisements. They were seeking someone whose personal story, values, and convictions would genuinely connect with the heart of what iCare stands for: compassion, dignity, and reliability—all in pursuit of better health for every Filipino.
The Perfect Match: Janine Gutierrez
In Janine Gutierrez, they found precisely that and more. The award-winning actress and advocate is no stranger to using her voice for causes that matter. Known for her talent on-screen and her reputation off-screen as someone who speaks up about social issues, Janine has long been admired for her courage and authenticity. However, for iCare, it was more than just her public persona that caught their attention—it was the alignment of her personal principles with the company’s mission.
A Voice of Purpose
“Janine is not just a brand ambassador. She is part of a legacy,” says Geronimo Francisco, President and CEO of iCare. “She is a voice of purpose. Her story aligns with our mission—to empower every Filipino to say yes to better health.”
Beyond Traditional Healthcare
At iCare, the goal has always been to go beyond the traditional definition of healthcare. They believe that true health is not simply a service—it’s a promise to treat people with compassion and dignity, ensuring that quality healthcare is accessible to all, regardless of circumstances. This philosophy shapes every decision they make, from expanding services to choosing partnerships that reflect their values.
Embodying the Philosophy
Janine’s involvement is a testament to that philosophy. She embodies the same dedication to meaning over mere marketing, people over personas, and purpose above everything. Her voice, honesty, and clarity make her an ideal partner to amplify iCare’s vision for healthcare that is not just efficient and professional, but also human-centered and empathetic.
Inspiring a Healthier Future
Through this partnership, iCare and Janine hope to inspire Filipinos to take charge of their health and well-being. They want to encourage conversations about healthcare that move beyond medical services into broader discussions about dignity, empowerment, and proactive health choices. In an era where endorsements can often feel transactional and detached, their collaboration stands out as a genuine alliance rooted in shared values and a passion for social good.
A Vision of Care and Dignity
For iCare, health isn’t merely about treating illness—it’s about building a future where every Filipino feels cared for, respected, and empowered to live a healthier, happier life. And with Janine Gutierrez as their ambassador, that vision comes into sharper focus. shining a light on what’s possible when purpose and passion come together.
A Promise for Tomorrow
Together, iCare and Janine prove that health is not just a service—it’s a promise of care, dignity, and hope for a better tomorrow.
Partner with Purpose-Driven Leaders
Inspired by how iCare chose Janine Gutierrez to reflect their values? At John Clements Consultants, we help organizations find ambassadors, executives, and professionals who embody their mission—because true alignment drives real impact.
Contact us to find the right voice for your brand and business.
