What do chocolate, cheese, and TikTok shopping have in common? They all made a cameo in our latest Weekly with JC session, and we’re still buzzing about the energy (and the snacks)!
In our most recent hybrid webinar, part of the John Clements Weekly with JC series, we sat down with powerhouse leaders from Mondelez International and Kimberly-Clark to chat about the latest trends in snacking, sustainability, and how today’s consumers are reshaping the FMCG landscape—one grocery list at a time.
Filipinos: Certified Snack Champs 🍫🧀
Here’s something to chew on: 84% of Filipino adults snack at least twice a day, and half snack three times or more. That’s right, we’re not just the Facebook capital of the world; we’re also proudly the Snacking Nation!
And it’s not just about eating to fill the void—Filipinos snack to feel good, connect with others, and give themselves that well-deserved “you did great today” moment. In fact, 90% say snacking is their love language. (BRB, buying snacks for the whole team!)
From Mindless Munching to Mindful Moments
Forget mindlessly crunching through chips while bingeing your favorite show—Filipinos are now savoring their snacks like connoisseurs. We’re talking full sensory appreciation: texture, flavor, even that satisfying crinkle of the packaging. Snacks are now part of self-care, and moderation is the name of the game.
Plus, we’re shifting toward portion-controlled, sustainably sourced, and purpose-driven products. Because yes, you can have your chocolate and feel good about it too.
Inflation Nation: How We’re Shopping Smarter 🛒
With inflation turning grocery shopping into a strategic mission, shoppers are now more intentional than ever. Almost 50% come armed with a list, know exactly what they need, and head straight to the aisle like pros on a timed game show.
The key takeaway? Consumers are sticking to trusted brands that deliver—no time (or pesos) for disappointing snacks. So if your product isn’t worth the hype, it’s probably not making it to the basket.
Innovation, TikTok, and Sustainability—Oh My!
Both Mondelez and Kimberly-Clark are cooking up more than just snacks and diapers. They’re leaning into digital trends (hello, 24-hour TikTok livestreams!), reimagining product formats, and doubling down on sustainability—from cocoa farming initiatives and plastic neutrality to low-plastic baby wipes and eco-friendly packaging.
It’s not just good business—it’s the future. And it’s what Gen Z and millennial shoppers expect. Today’s consumers care about where their products come from, how they’re made, and whether the brand behind them walks the talk.
What’s Next? Glad You Asked
We’re just getting warmed up. This past session was a crunchy, chocolatey deep dive into what makes consumers tick—and snack. But the journey doesn’t stop here.
👉 Stay tuned for the next chapter of our Weekly with JC series, where we shift gears and spotlight next-level thought leadership to power your strategies for the upcoming quarter.
You won’t want to miss it!
Stay Ahead of Consumer Trends
Want deeper insights into what drives consumer behavior? John Clements Consultants can help you turn trends into strategy. Contact us to learn more.
