Cutting Edge Leadership Strategies
In the fast-paced business landscape, companies that fail to innovate often find themselves lagging behind their competitors.
In this module, you’ll embark on a journey to embrace cutting-edge strategies in customer-centricity. It’s all about placing the customer at the heart of your business and crafting a formidable competitive edge.
Many companies claim to prioritize customers, yet they consistently struggle to provide solutions that truly matter to their customer base. The culprit? The traditional divisional and brand-centric structures that most firms adhere to. These structures hinder rapid adaptation to evolving customer needs. In an age where commoditization looms and profit margins dwindle, survival hinges on staying ahead of your customers. It’s not just about giving them what they explicitly demand; it’s about foreseeing their future needs, often before they can even articulate them, and innovatively delivering solutions.
Participants will delve into the world of companies that thrive by immersing themselves in their customers’ lives. Instead of merely promoting their products, these firms start from the outside, identifying existing and potential customer pain points, and then offering seamless, integrated solutions.
Customer-centricity positions the customer at the epicenter of the innovation process. Addressing customer pain points becomes the driving force behind developing new solutions and offerings.
The Art of Innovation
Next, you’ll explore the art of innovation, encompassing:
1) Distinguishing between core and disruptive innovation.
2) Grasping the fundamentals of creativity and cultivating a culture of innovation and risk-taking within organizations.
3) Understanding innovation management, including the transformation of creative breakthroughs into high-potential business innovations.
4) Navigating the path to turning innovative ideas into reality while overcoming organizational hurdles. You’ll draw inspiration and insights from the success stories of the world’s most innovative companies.
The program is set to kick off on November 16, 2023, followed by the second session slated for November 23, 2023, and the final session scheduled for December 7, 2023. Brace yourself for insightful discussions led by our distinguished discussion leaders, Tully Moss and Caesar Parlade.
If you have other questions and/or clarifications, please email jcli.virtualsessions@johnclements.com.
