Saudi Arabia has changed dramatically in the past two decades. Once defined by conservative traditions, the nation now stands at the forefront of innovation under the leadership of Crown Prince Mohammed bin Salman. At the core of this transformation lies Vision 2030, a bold national strategy to diversify the economy and reduce reliance on oil.
One of its most ambitious projects is NEOM, a futuristic mega-development in northwestern Saudi Arabia. Designed as a hub of sustainability and innovation, NEOM integrates zero-carbon systems, smart infrastructure, and advanced governance. Within this vision, ENOWA plays a pivotal role.
Experiencing ENOWA Through the Executive MBA Session
During our 6th Executive MBA session led by Tully Moss, we examined ENOWA, NEOM’s energy and water subsidiary. ENOWA is responsible for building the renewable energy backbone of NEOM, ensuring sustainable water supply and pioneering green hydrogen production.
Tully highlighted the challenges of renewable energy sources such as wind and solar. NEOM is uniquely positioned, with both high wind speeds and intense solar radiation, yet storage remains a critical issue. Lithium-ion batteries and pumped hydro storage were discussed as potential solutions. The stakes are high, with penalties for every unserved megawatt-hour of energy.
Solar vs. Wind: A Strategic Debate
Our class compared two energy options:
- Solar-only system: Cheaper and simpler, but heavily dependent on daytime sunlight and requiring massive storage.
- Combination of wind and solar: More balanced, as wind complements solar during non-daylight hours. However, this option demands higher capital expenditure and risks energy wastage without proper storage.
The debate underscored the importance of leadership in sustainability—balancing cost, reliability, and innovation.
Global Insights on Sustainability
Tully emphasized a paradox: while Western nations reduce carbon emissions domestically, their reliance on imported goods often offsets those gains. True sustainability requires global collaboration, and ENOWA’s work reflects this broader challenge.
Collaborative Learning and Local Relevance
In the second half of the session, we connected NEOM’s ambitions with local energy challenges in the Philippines. Topics included:
- The status of solar, wind, and geothermal energy
- The rise of electric vehicles
- A new vision for John Clements Consultants, Inc., under the theme “Build a Corporate Culture that Works”
This exercise highlighted how leadership in sustainability can inspire both global and local solutions.
An Immersive Experience
The session was more than academic—it was an immersive experience showcasing how Vision 2030 reshapes the global conversation on energy and innovation. ENOWA, as part of NEOM, is not just a subsidiary; it is a symbol of what the future can look like when ambition meets technology and sustainability.
Call to Action
Looking to strengthen your organization’s leadership in sustainability? Explore the Joh Clements Leadership Institute programs
